
To launch Ulta Beauty’s new purpose-driven mission, we partnered with the brand to create a refreshed identity released in a book featuring a new look, feel, and story. Sample spreads shown here illustrate Ulta Beauty’s brand platform—the possibilities are beautiful.













Made at McCann NY for Ulta Beauty
Portrait Photography: Tawni Bannister
Role: Senior Art Director/Lead Designer
Executive Creative Director: Caprice Yu
ACD/Copywriter: Sha Eisen
Design Director: David Mashburn
Collaborators: Dave Kerr, Andy Dao