
For the launch of their Jimi Hendrix stamp, USPS decided to make their first ever appearance at SXSW. We created their pop-up space featuring the new artwork, a digital guitar challenge, and a ‘Ship Your Swag’ drop-off for festival goers to send their festival swag back home on site so they could go on to party freely, making the brand’s space an unexpectedly popular destination.




Made at McCann NY for the USPS
Role: Art Director
ECD: Leslie Sims
Creative Directors: Josh Greenspan + Zack Holliday
Designer: Ledi Lalaj