When Ray-Ban reintroduced a limited quantity of their classic ‘60s frame, the Meteor, we created a targeted out-of-home & digital campaign to grab attention. Singer-songwriter Jesse Boykins III brought his signature energy to a video which launched in Times Square, and the glasses sold out worldwide within days.



Made at RXM Creative for RAY-BAN
Photography & Video: Graeme Montgomery
Role: Senior Art Director
CD / Copywriter: Mihai Botarel
Jr. Art Director: Andrea Erali
Producer: Chelsea Solitrin