We helped ISOPURE Protein stand out in a one-note category geared towards weight-lifters and elite athletes with a breakthrough campaign featuring real people who turned their passions into careers that call for extreme physical stamina. I managed to get away with only spending about 60 seconds in shark infested waters during this shoot.
Made at YARD NYC for ISOPURE Protein
Photographer/Director: Sharif Hamza
Role: Creative Lead/Senior Art Director
Creative Director: Stephen Niedzwiecki
Copywriter: Jacquie Osman
Designer/AD: Steven Williams