When LAB SERIES came to us, they were looking for an entirely new brand voice, editorial perspective, and a meaningful presence in the digital space to connect with their customers. I worked on developing the luxury brand’s global digital & social strategy, unique voice, and content development including the launch of a global social influencer campaign featuring Ian Harding and Pietro Boselli, art direction for product and lifestyle photography for owned channels as well as concept and execution of micro initiatives to support product launches and cultural events.